MUMBAI: WPP Group’s JWT has acquired a majority stake in Social Wavelength. JWT’s acquisition of Social Wavelength is a logical confluence of social media and...
MUMBAI: MEC, a leading media agency and part of WPP, (www.mecglobal.com), today announced the appointment of Mr. Sidhraj Shah as Head of Brand Activation. His mandate...
MUMBAI: If you thought business meetings can only be done in conference rooms and around round tables, it’s time to think again! To make work more...
The Indian television industry is possibly heading towards a crisis of an audience ratings blackout. TAM Media Research, a joint venture between Nielsen (India) and Kantar...
While the two-horse race hasn’t disappointed so far, what with all the mudslinging, sloganeering, crowd-pleasing and promising, there seems to be not a marked difference between...