MUMBAI: WPP’s Data Alliance has launched in Africa. The launch is aligned to WPP’s strategic vision of helping clients better leverage data in fast growing markets. ...
MUMBAI: WPP has acquired US based mobile ad serving and measurement company Medialets Inc. Medialets offers software tools to help marketers manage and measure the complete...
MUMBAI: WPP’s brand communications agency Cohn & Wolfe has appointed Andrew Escott, formerly managing director of UK Corporate, as global corporate practice leader effective immediately. ...
MUMBAI: WPP has launched Gain Theory, a marketing foresight consultancy that will bring together data, analytics, technology solutions and consumer-insight capabilities. It combines WPP’s intellectual...
MUMBAI: Effie Worldwide has released its global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to...
