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Expanded tie-up integrates Firefly into WPP Open for agentic workflows across creative and media.
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
Prasad highlights why curiosity, brand building and AI adoption are key to staying ahead in advertising.
At its TYNY 2026 briefing, WPP Media described a market where AI, commerce, creators and data work as one loop
At its annual This Year Next Year event, WPP Media forecast 9.7 per cent growth for Indian advertising
