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NEW YORK: Trends used to take time. Now they arrive fully formed at breakfast and die by lunch. WPP Media has decided to stop chasing them...
MUMBAI The advertising world, it seems, refuses to read the room. Whilst economists fretted over trade wars and geopolitical chaos, the ad business simply cracked on....
INDIA: Quick commerce has muscled its way into India’s shopping habits, powering 45 per cent of festive purchases this year as consumers shift from planned buys...
MUMBAI: InCred Money has made a credible move, by cashing in on WPP Media.The fast-growing investment platform has appointed WPP Media as its performance marketing partner,...
MUMBAI: Parthasarathy M A, chief strategy officer for South Asia at GroupM, has announced his retirement, drawing the curtain on a remarkable career that spanned more...
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