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As IMD slashes its rainfall forecast, brands are splitting budgets between a thirsty rural market and a convenience-hungry urban one
Weather-triggered campaign activated AC ads when temperatures crossed 32 degrees
Digital-first push spotlights AI cooling, geofencing and energy optimisation.
Veteran tech leader joins to steer next phase of data-led growth
MUMBAI: Who knew your AC could get to know you better than your flatmate? At GoaFest 2025, the session “From Code to Commerce: Growth in the...
