Reliance's streaming giant wants conversation to be the new remote control
At APOS 2026, JioStar's top brass sketched a future where viewers chat their way to content, shop mid-show and 100 million connected TVs do the heavy...
Two heavyweights step in as Asia’s video lobby sharpens its claws
MPA report says social-first short dramas are outpacing cinema and reshaping viewing habits
Ad tiers and CTV boost reach as local storytelling drives 86 per cent of viewing hours
