With a stellar cast including Manasi Joshi Roy and Navika Kotia, the show is set in Surat.
Kumar believes consumers are in dire need of quality content at a cheaper price.
Advertising industry veterans threw light upon the changed face of advertising.
Broadcast TV viewing increases 12.4%; while streaming hits at 36.9% of TV.
60 per cent respondents believe TV makes the world a better place.
