Provides opportunity to marketers to enhance reach across TV and OTT platforms.
Streaming gained 6 share points from 12 months ago, cable showed the largest YoY decline.
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
Creatives from Amazon, HUL, Marico, Mondelez & Whirlpool share laurels in the TV category.
E&M sales increased by a solid 10.4 per cent in 2021, from $2.12 tn to $2.34 tn.
