Revised proposal lifts levy to 2.5 per cent of ad revenue and expands scope to include LinkedIn
Content-to-revenue specialist brings 14 years spanning TV, OTT, music and e-commerce to India's value-focused e-commerce brand
Preliminary findings expose platform to fines of up to 6 per cent of global revenue
WARC says India leads with 500 million users as CTV and Shorts fuel engagement
Regulator examines safeguards for minors under Online Safety Act amid tougher rules