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Mumbai: Global advertising expenditure is expected to grow 8 per cent in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, which was released on Wednesday....
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
Mumbai: The rapid growth of TikTok globally, as well as Instagram releasing ‘Reels’ over the last couple of years, is a testament to the rise in...
Mumbai: Social audio platform Clubhouse has announced its first-ever hire in India by appointing Parijat Kaushik as head of partnerships for the country. This is also...
Mumbai: Data, insights and consulting company Kantar on Thursday released its report titled Media Reactions 2021, the second edition of Kantar’s global ad equity ranking of media channels...
