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MUMBAI: Stressing on the importance of measurement, IPG Mediabrands CEO Shashi Sinha is of the opinion that with the way things are shaping up along with...
MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of...
MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad...
MUMBAI: Global performance management company Nielsen, has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience...
MUMBAI: In a competitive world where every brand is armed with a killer instinct, connecting and making an impact on the minds of the target audience...
