BBC World has appointed Seema Kotecha as the new head of marketing based in London. Kotecha will work closely with BBC’s director of marketing Jane Gorard...
MUMBAI: The question was never whether the World Cup would deliver monster ratings, just how high could it go? TVRs for the ICC World Cup 2003...
MUMBAI: Its coverage of the cricket world cup may be zilch but for the urban yuppie male on the go who craves a quick fix in...
MUMBAI: AC Nielsen’s TAM Media offers its viewpoint on the government’s plans to introduce conditional access systems (CAS). What CAS is expected to deliver: Security, reliability,...
MUMBAI: The switchover to the single unified ratings system is taking longer than envisaged. The process of installation of a total of 4,800 peoplemeters is now...
