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Ratings don‘t answer all issues facing planners and broadcasters alike, qualitative data is what is needed.Psychographics are becoming more important than ever before and insights into...
MUMBAI: Madison Media’s analysis of TAM ratings for the week ending 21 June 2003 shows that Zee TV leads Sony in channel shares on weekdays (Monday...
MUMBAI: An innovation must result in the development of a successful business model at an appropriate time. These words by Madison Communications CMD Sam Balsara summed...
MUMBAI: ETC Networks’ channels etc Music and etc Channel Punjabi will remain free-to-air post 14 July 2003. According to a press release, the company has made...
Citing data covering four weeks (week 18-21 ending 24 May 2003) for all individuals in C&S homes across all-India TAM markets minus the south, MAX has...
