MUMBAI: The revised zonal conditional access deadline of 1 September is just over a month away, and the tune has changed somewhat from the earlier doom...
MUMBAI: Aparna Sen’s award winning Mr and Mrs Iyer on Star Movies pitted against Erin Brokovich on HBO walked away with the TRP honours last week....
Ratings don‘t answer all issues facing planners and broadcasters alike, qualitative data is what is needed.Psychographics are becoming more important than ever before and insights into...
MUMBAI: Madison Media’s analysis of TAM ratings for the week ending 21 June 2003 shows that Zee TV leads Sony in channel shares on weekdays (Monday...
MUMBAI: An innovation must result in the development of a successful business model at an appropriate time. These words by Madison Communications CMD Sam Balsara summed...
