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The unwritten media book puts down a universal rule of thumb – guys dig news, sports, reality shows and action movies. Women prefer comedies, romance and...
NEW DELHI/MUMBAI: What would you do if the programmes on your channel are good, but fail to create the buzz that the rival’s do? Of course,...
MUMBAI: The revised zonal conditional access deadline of 1 September is just over a month away, and the tune has changed somewhat from the earlier doom...
MUMBAI: Aparna Sen’s award winning Mr and Mrs Iyer on Star Movies pitted against Erin Brokovich on HBO walked away with the TRP honours last week....
Ratings don‘t answer all issues facing planners and broadcasters alike, qualitative data is what is needed.Psychographics are becoming more important than ever before and insights into...
