The top 10 brands contributed nine per cent share of radio ad volumes.
Top five sectors maintained their print advertising positions in Jan-Mar'24 compared to Jan-Mar'23
TAM Sports: IPL 17 TV ad volumes grew 19 per cent per channel compared to IPL 16
Ecom-Gaming topped the category list consistently in all 15 matches of IPL 17.
The top five categories in IPL 17 together had 52 per cent share of ad volumes.
