Campaign brings leading Hindi news anchors together to reinforce editorial leadership.
Sushant Sinha-led prime-time show records nearly five times the average concurrency of its closest rival
New prime-time show surges online as News18 India leads Hindi digital viewership race
Desh Ki Pathshala joins 7:50 PM and 10 PM line-up, airing daily at 8:50 pm.
Eight-hour Hindi primetime slate brings strategy, politics and explainers together
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