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MUMBAI: In a market heavily dominated by Sun TV, Star India’s Tamil channel Vijay, is toying with new genres of programming to make a mark. having...
MUMBAI: DirecTV’s South Asian advertising agency Elephant Advertising, a wholly owned subsidiary of CineMaya Media Group, has unveiled a multi-media KBC advertising campaign across print, television,...
MUMBAI: After Star CEO Paul Aiello, it is News Corp president and COO Peter Chernin, Rupert Murdoch’s right hand man, who will be coming to these...
MUMBAI: In an effort to tap into the burgeoning mobile sphere, Star India is launching the platform Plus by the end of February. Star is hoping...
MUMBAI: Cricket has done a number on Star Plus’ Kaun Banega Crorepati, which opened with a big bang clocking 5.3 TVR, but saw a significant ratings...
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