JioStar and OpenAI discuss 1.2 billion screen reach, regional feeds and fan engagement
Multi-year deal begins in 2026-27 with regular season games and team programming
Gracenote survey finds 26 per cent often cannot identify where to watch games
Human pyramids built on Maharashtra's streets are heading to screens across India, as viewership climbs from 700,000 to 7.5 million in three seasons flat
INMA session highlights localisation and community as drivers of audience loyalty
