INNOCEAN India brings back Shah Rukh Khan-led Santro story with an electric future twist
Thirty years in, and the Rediff-to-Hotstar old hand reckons this is the third time he's helping build the future
Campaign has rewarded over 10 lakh consumers with prizes and exclusive fan experiences
Anniversary films celebrate three decades of trust, growth and a lasting brand partnership
By Aayush Anand - Business Head Endorsements at Collective Artists Network.