The appointment adds two decades of ad-sales muscle as Rusk looks to scale Alright TV! and its growing micro-drama slate
Sony ad-sales veteran with stints at Viacom18, Star India and Radio Mirchi takes on a fresh culture-first mandate
The Bollywood powerhouse makes its first foray into mobile-first storytelling, backing a micro-drama upstart
Nazara Technologies leads the round, with InfoEdge Ventures, IvyCap Ventures and Audacity VC piling in too
Promotion reflects growing focus on scaling digital entertainment brand deals
