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The Bollywood powerhouse makes its first foray into mobile-first storytelling, backing a micro-drama upstart
Nazara Technologies leads the round, with InfoEdge Ventures, IvyCap Ventures and Audacity VC piling in too
Promotion reflects growing focus on scaling digital entertainment brand deals
Rahul Arora of Rusk Media argues microdrama isn't just a new format, it's a new advertising model entirely
Fixderma and New Holland tap into India’s ambitious youth through Rusk Media’s hit reality format
