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MUMBAI: Television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting 1 July,...
While expressing his gratitude towards Covid-19 warriors, BARC India COO Romil Ramgarhia requests people to maintain social distancing. It is essential that we follow this social...
MUMBAI: Women viewership is always seen dominating the Hindi GEC space and the total TV viewership of female continues to remain at 49 per cent. However,...
MUMBAI: The year 2019 has fundamentally changed Indian TV broadcast industry. The long-awaited New Tariff Order (NTO) was finally greenlit in February, forcing broadcast networks, DTH...
MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, today launched a new online service called the “Self-Service Portal”....
