News Headline
Urban female viewership slows down on Hindi GEC, rises for sports and news: BARC
MUMBAI: Women viewership is always seen dominating the Hindi GEC space and the total TV viewership of female continues to remain at 49 per cent. However, in the urban market of Hindi GEC, women viewership has declined by 4 per cent in 2019 compared to 2018 but interestingly sports and news genres has witnessed 8 per cent and 18 per cent rise in women viewership respectively.
As per BARC India data, sports genre's women viewership had 17.6 billion impressions in 2018 while the viewership grew by eight per cent to 19.1 in 2019. Women viewership in news grew by 19 per cent to 129.4 billion impressions in 2019 from 108.5 billion impressions in 2018. In infotainment genre the female viewership has declined by nine per cent from 3.997 billion impressions in 2018 to 3.6 billion impressions in 2019.
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India 2+, Female
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India 2+, Female
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2018 Sum of Impression Bn
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2019 Sum of Impression Bn
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Growth Impressions
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|||||
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Sports
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17.6
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Sports
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19.1
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Sports
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8%
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News
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108.5
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News
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129.4
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News
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19%
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Infotainment
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3.997
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Infotainment
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3.6
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Infotainment
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-9%
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HSM Urban 2+
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HSM Urban 2+
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Hindi GEC
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85.8
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Hindi GEC HSM 2+
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82.4
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Hindi GEC
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-4%
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“TV is the screen of the household and a medium which binds the family together. Female contribution to overall TV viewership continues to remain at a healthy 49 per cent. While GEC consumption continues to dominate, a sizeable time is spent by females consuming news and sports genres,” says BARC India chief operating officer Romil Ramgarhia.
In HSM urban 2+ markets the women viewership in Hindi GEC space has witnessed a negative growth of four per cent. In 2018 the women viewership was around 85.8 billion impressions which have fallen to 82.4 billion impressions in 2019.
As per BARC data the viewership dispersion in India 2+ market in 2018 was – sports channels witnessed 46 per cent female viewership and 54 per cent male viewership. News channels had 46 per cent female viewership and 54 per cent male viewership. Infotainment channels had 44 per cent female viewership and 56 per cent male viewership.
In 2019, viewership dispersion in India 2+ market was – male viewership on sports channel was 59 per cent and female was 41 per cent female viewership was witnessed. In news genre viewership dispersion was at 46 per cent female and 54 per cent male. The infotainment channels had 44 per cent female and 56 per cent male viewership.
The viewership dispersion in Hindi GEC witnessed a slight change. In 2018, Hindi GEC had 53 per cent female viewership and 47 per cent male viewership. In 2019 the percentage of female viewership reduced to 52 per cent and male viewership increase to 48 per cent.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
