Almost 94.2 per cent of the people consume TV at least once a week.
Channels are accepting a good mix of Indian and international content now.
MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational...
MUMBAl: TV viewership measurement in India is set to get a boost. In a major development, BARC India has partnered with the cable distribution giant DEN...
MUMBAI: After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In...
