AppsFlyer and Adjust signals join Snapchat data to improve campaign optimisation and measurement
From chemistry labs to campaign dashboards, Mumbai marketer's unconventional route pays off with move to global network
Segment to account for one-third of M&E ad market as brands shift budgets to commerce
Segment to account for one-third of M&E ad market as brands shift budgets to commerce
Her previous stint was at Future Group’s FBB.
