The partnership lets creators tag Flipkart and Myntra products in Facebook posts and Reels, opening a direct monetisation path for micro and nano influencers
Study of 4,000 users finds 97 per cent watch videos daily on Meta platforms.
New DSGCP–Meta–ViralMint study warns brands to fix systems as scaling gets tougher
Meta study finds reels fuels culture, creators and brand discovery in India
Music giant ups its stake to 90.37 per cent, betting big on digital eyeballs and influencer clout
