Limited edition range inspired by the film starts at Rs 349 on Ajio.
TV led multimedia campaign marks BKT’s entry into India’s on highway tyre market.
51,000 personnel ordered to stop social media content in uniform, violations face disciplinary action under 1979 rules.
Blacklist move follows torch, drone and permit violations; producers lean on a legal workaround
Film icons ruled TV ads in 2025, but endorsement volumes dipped as brands rethink star power.
