Actor files defence before IMPPA and warns of legal action over any adverse decision
Top 25 celebrity brands worth $2 billion as digital endorsements reshape market
German mint brand launches 'Yeh Mint Nahi, Momint Hai' campaign with 360 push
A new tracker finally puts a number on what Indians stream, and the results are a riot
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities