Streaming giant borrows from TikTok playbook to drive daily usage on phones
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
Nielsen Gauge shows cable surges 9 per cent, streaming holds 47 per cent share amid sports and drama boosts.
Streaming hits 46 per cent of TV share as kids, Ginny & Georgia drive the binge boom.
Cricketing icon stars in witty campaign for Khakee: The Bengal Chapter
