Anil Wanvari maps India’s streaming boom, AI shift and creator-led content wave
Streaming giant borrows from TikTok playbook to drive daily usage on phones
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
Nielsen Gauge shows cable surges 9 per cent, streaming holds 47 per cent share amid sports and drama boosts.
MUMBAI: Class is in session and Netflix is teaching everyone a lesson in domination. In Nielsen’s 50th The Gauge report for June 2025, streaming flexed its...