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Streaming giant borrows from TikTok playbook to drive daily usage on phones
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
Nielsen Gauge shows cable surges 9 per cent, streaming holds 47 per cent share amid sports and drama boosts.
MUMBAI: Class is in session and Netflix is teaching everyone a lesson in domination. In Nielsen’s 50th The Gauge report for June 2025, streaming flexed its...
MUMBAI: Netflix India has pulled off a marketing coup by featuring former Indian cricket captain Sourav Ganguly in an unexpected and humorous role for its latest...
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