Average total daily viewing time reached 362 min per person per day in 2021 down 0.5 percent.
Padmanabhan spoke on responsible advertising & the agency’s investment in it, among other issues.
Everest Entertainment is planning to create both Marathi series as well as Hindi-language series.
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
The channel has come up with its own pricing, starting from 1 August, 2022.
