The video content investment will grow by 15% in 2022 and reach $12 billion.
Average total daily viewing time reached 362 min per person per day in 2021 down 0.5 percent.
Padmanabhan spoke on responsible advertising & the agency’s investment in it, among other issues.
Everest Entertainment is planning to create both Marathi series as well as Hindi-language series.
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
