The video ad focuses on the blockbuster content library.
ALTBalaji contributed Rs 36.8 crore and its total subscriptions sold in Q1 FY23 were 3.1 lakh
aha Tamil aims to deliver 100% Tamil content in the form of web series and movies.
The new app provides a more responsive environment, incorporating highly requested user features.
The aim is to enter more markets, ramp up content and production initiatives.
