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MUMBAI: It is no secret that family is one of the strongest factors driving consumer decision making in India. The modern Indian household is no longer...
India’s television industry has moved beyond the survival debate into a leadership phase defined by convergence. Written by Zee Entertainment Enterprises chief revenue officer Laxmi Shetty, it explores the rise...
CHENNAI: The lights dimmed 1,460 times across India in 2025, and audiences showed up in force. Indian cinema did not just survive the year, it thrived,...
MUMBAI: 2025 will be remembered as the year India’s OTT industry stopped chasing scale for its own sake and began reckoning with how audiences actually consume...
MUMBAI: India’s media and entertainment industry has emerged from disruption into a phase of reinvention in 2025, as storytelling adapts across screens and technology redraws how...
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