Atinder Sodhi joins Zee5 as VP Growth and Strategy

MUMBAI: Atinder Sodhi is changing the streaming strategy channel, moving from JioHotstar to Zee5 as the OTT platform’s new Vice President – Growth & Strategy.

Sodhi joins Zee5 after nearly eight years with the JioStar ecosystem, where he worked across Voot, JioCinema and JioHotstar. In his new role, he will work with Tejkarran Singh Bajaj, Business Head – Zee5 India, as the platform looks to sharpen its growth and strategy efforts.

His most recent stint was as Director – Strategy & Analytics at JioHotstar, a role he held from August 2023 to August 2026. There, he focused on strategic consulting for the content businesses of Voot, Voot Select, JioCinema and JioHotstar, working at the intersection of content, marketing, product and business through data-led insights.

Before that, Sodhi spent over five years at Viacom18 Media. From October 2020 to August 2023, he served as Senior Manager – Content Strategy & Engagement Analytics, leading content strategy and analytics for JioCinema with a focus on acquisition and retention. Earlier, from July 2018 to September 2020, he was Manager – Strategy & Data Sciences, where he helped build the business and content analytics function for Voot, Voot Kids and Voot Select.

That makes his move to Zee5 less of a plot twist and more of a change of streaming address, bringing with it a career built around using data to understand what audiences watch, why they stay and what can bring them back.

Sodhi’s earlier career includes an eight-month stint as Consultant at WNS Global Services from December 2017 to July 2018, following four months as Project Manager at the Quality Council of India. He also completed a two-month summer internship at Fidelity Investments in 2016.

His career began in analytics, with a nearly two-year stint as Senior Analyst at Ogilvy & Mather from November 2013 to June 2015, followed by a year and seven months as Junior Analyst at McKinsey & Company between April 2012 and October 2013.

Sodhi holds an Executive Programme in Business Management and Marketing from the Indian Institute of Management Calcutta, completed between August 2025 and August 2026. He also has an MBA in Marketing and Business Analytics from NMIMS, where he studied from 2015 to 2017 and received a Certificate of Merit for being among the top 10 per cent of his class. He holds a BSc in Computer Science from St Xavier’s College, Kolkata, completed between 2008 and 2011.

With a career spanning consulting, analytics, content strategy and OTT, Sodhi now brings that data-first playbook to Zee5, where growth is set to be his next streaming brief.