Saughat, Ethnicity and Urban Living blend heritage-inspired designs with modern comfort
Brand combines handloom care and high-capacity refrigerators in festive campaign
New film uses the Pookalam tradition to celebrate togetherness and Kerala's festive heritage
'Legends of Onam' and 'Unspoken Onam Ritual' span print, TV, radio and digital
Hogarth and Federal Bank blend AI with culture for an immersive, human-centred Onam
