This season the South Indian festival is set to be one of the biggest shopping festivals as well.
Aimed at Kerala audience, the campaign is a quirky play on the state’s age-old ‘Lottery’ trend.
Onam is poised to mark a revival of the shopping season in Kerala
Launches campaign - ‘Nothing will stop a Malayali from celebrating Onam’
He was recently promoted to the post of head media solutions - television, radio, digital.
