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MUMBAI: While smartphones have gone mainstream in many regions around the globe, adoption among emerging countries is still developing. According to new research from Nielsen, China...
MUMBAI: The global ad market saw healthy growth during the third quarter of 2012, according to US media research company Nielsen‘s quarterly Global AdView Pulse report....
The year 2012 was an action-packed one for the television broadcasting industry. India began its historic journey with digitisation and the first phase kicked off in...
MUMBAI: Mumbai-based media monitoring service provider Esha Media Research Limited (EMRL) is foraying into the television audience measurement space. Television audience measurement or television ratings service...
MUMBAI: Nielsen Holdings, a leading global provider of information and insights into what consumers watch and buy, has said it has signed a definitive agreement to...
