Connect with us
MUMBAI: Facebook has said that it has acquired media measurement platform Atlas Advertiser Suite from Microsoft which it believes will benefit both marketers and users. Atlas...
MUMBAI: The Cambodian Broadcasting Service has awarded Kantar Media a two-year contract for television audience research. Kantar Media will record the television viewing habits of more...
MUMBAI: Information and Broadcasting (I&B) Secretary Uday Kumar Varma has called for development of an indigenous television ratings system for the India broadcasting sector. During the...
MUMBAI: Media research company Nielsen has taken a look at annual moviegoer trends in the US as the awards season continues. According to Nielsen National Research...
MUMBAI: Marketers in US are likely to ramp up their ad spends on social media as consumers increasingly spend more time online compared to traditional media,...
