iWorld
Ted Sarandos meets writers to deepen Netflix India’s content push
Co-CEO reinforces focus on original voices as Netflix expands writer development in India
MUMBAI: Every blockbuster begins with a blank page, and Netflix is making sure the pens stay busy. The streaming giant has once again put writers centre stage, signalling that its next global hit could well begin in an Indian writers’ room.
Netflix Co-CEO Ted Sarandos met a group of writers shaping the platform’s Indian slate, underlining the company’s long-term commitment to backing original storytelling and the creative voices driving its content strategy in the country.
Joined by Monika Shergill, Vice President, Content, Netflix India, Sarandos held an open discussion with writers on the changing landscape of storytelling, emerging creative opportunities and the future of Indian entertainment. The gathering reflected Netflix’s approach of building long-term creative partnerships by engaging directly with writers and investing in fresh ideas.
The meeting comes as Netflix steps up its focus on India’s creative ecosystem, a market that continues to produce stories resonating with audiences both at home and abroad. Rather than centring discussions on projects alone, the session highlighted the importance of nurturing the talent behind them.
The event also follows the recent launch of the NextGen India Writers’ Program, which brings Netflix’s global talent development initiative to India for the first time. The programme is designed to identify and mentor emerging writing talent, strengthening the pipeline of original stories for both Indian and international audiences.
As Indian content continues to gain global traction, Netflix appears to be doubling down on the people behind the scripts. By strengthening its engagement with writers and expanding development programmes, the streaming platform is signalling that the next phase of its India strategy will be driven as much by creative investment as by content acquisition.
For Netflix, the message is clear: while audiences may remember the stars, every memorable story still begins with a writer.
