Digital reach hit 163 million, beating the 2024 final; up 56 per cent year on year
Brand films and show integrations target Hindi, Marathi, Tamil and Bangla viewers
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
Digital to command 68.1 per cent share as commerce emerges fastest grower
Leadership hires and new base signal push into family offices