Fujifilm opens first House of Photography in India

MUMBAI: Mumbai is getting a new frame of reference for photography. FUJIFILM India has opened its first House of Photography in the country, turning a two-storey space in Andheri West into an immersive destination for photographers, filmmakers, creators and imaging enthusiasts.

The launch on 19 August, which marks World Photography Day, comes in a landmark year for photography as the medium marks 200 years since the invention of the photograph. It also makes India the 11th market globally to get a Fujifilm House of Photography.

Spread across 5,795 sq ft, the centre brings Fujifilm’s imaging ecosystem under one roof, but the company is positioning it as more than a product showroom. The space combines technology, art, learning and storytelling, with visitors able to get hands-on with equipment and explore different aspects of the imaging process.

The ground floor focuses on product experiences, featuring Fujifilm’s instax, X Series and GFX System cameras, alongside dedicated zones for QuickSnap single-use cameras and binoculars. Visitors can also use a live instax print bar, explore the X Series discovery table and view the GFX and lens range through guided demonstrations.

The centre also introduces Fujifilm’s Z Series projectors to India through a dedicated experience zone. Its printing solutions are showcased as part of the journey from capturing a digital image to turning it into a physical memory.

The first floor takes a more community-led approach, housing a curated photo gallery, creator studio, workshop area, Pro Print Centre and enterprise imaging solutions. The idea is to give professionals and enthusiasts space not only to explore equipment but also to learn, collaborate and develop their craft.

The interiors draw on India’s architectural heritage, combining elements of traditional design with Art Deco-inspired aesthetics. The company said the design is intended to give visitors different perspectives as they move through the space.

Yujiro Igarashi, General Manager, Imaging Business Division, Fujifilm, said the centre reflects the company’s global approach of creating spaces that go beyond product displays to encourage creativity, learning and community.

For Fujifilm India, Mumbai was a natural choice given the city’s photography, filmmaking and wider creative community. The company sees the centre as a way to engage with that ecosystem while supporting India’s growing interest in imaging.

Koji Wada, Managing Director, Fujifilm India, said the House of Photography is intended to be a space where photographers, creators and visual storytellers across generations can connect, create and preserve memories.

The centre’s programming is expected to extend beyond equipment demonstrations. Workshops, exhibitions, creator meet-ups and photo walks will form part of its activities, giving the venue a role as a creative community hub.

Arun Babu, Associate Director, Imaging Solutions Division, Fujifilm India, said the company wants the space to function as a home for India’s photography community, bringing together people across skill levels to exchange ideas and refine their craft.

With cameras, printing, projection, workshops and community activity packed into one address, Fujifilm’s new Mumbai destination is attempting to make photography less about simply pressing the shutter and more about what happens before and after the click.