The company plans to facilitate creator earnings worth Rs 3,500 crore by 2025.
TMW is targeting Rs 50 crore in revenue in the new fiscal and expects 10X YoY growth.
He will work closely with co-founder Ankush Sachdeva and chief business officer Ajit Varghese.
Storytelling is akin to painting a picture albeit with videos.
The deal is one of the largest music deals announced this year by the company.