Kantar finds 84 per cent brand recall as microdrama builds daily viewing and repeat pull
ShareChat parent targets 30-40 per cent AI content by 2026 after 850 million daily episodic plays
Social media company says positive unit economics, micro-drama growth and AI efficiencies are driving its next phase of expansion
Microdrama experiment exits stage left as audio giant sharpens focus on profitability, overseas growth and IPO ambitions
June line-up brings thrillers, action dramas and fantasy stories to mobile screens
