TMW is targeting Rs 50 crore in revenue in the new fiscal and expects 10X YoY growth.
He will work closely with co-founder Ankush Sachdeva and chief business officer Ajit Varghese.
Storytelling is akin to painting a picture albeit with videos.
The deal is one of the largest music deals announced this year by the company.
Partnership aims to to engage more audiences with exciting content around the tennis event.