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MUMBAI: Casbaa‘s TV Upfronts road show 2012 landed in Manila this month with a programme of ad sales presentations for agencies, clients and media. The Philippines...
MUMBAI: GroupM‘s media agency Mindshare has won the Merino Group‘s mandate for handling their media consulting and deployment duties across all mediums. Mindshare bagged the account...
MUMBAI: In an expanding digital universe, media agencies have to make the organisational shift to tailor to the diverse consumer needs. Mindshare, WPP‘s leading media agency,...
MUMBAI: ZenithOptimedia has won the media mandate of e-comerce portal Jabong.com. The account win is on the back of multi-agency pitch that saw participation of incumbent...
MUMBAI: Unilever, which had initiated a global review in early 2012 in line with company policy to evaluate media agency arrangements periodically, has split the business...
