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Zomato, Ajio and Myntra are ditching the 30-second spot for soap-opera-style micro-dramas, and the numbers say they are onto something
June line-up brings thrillers, action dramas and fantasy stories to mobile screens
Not Again blends thriller storytelling with product placement for Gen Z viewers
Rs 150 crore bet on mobile-first content and owned digital distribution play.
Six-part series anchors new Ajio Originals content slate
