Homes base hits 14.2 million as AI, bundled services and digital engagement drive strategy
'POCO Cameras. True To Life.' celebrates authentic moments over technical specifications, with campaign film shot entirely on POCO smartphones
FMCG major says higher brand investments and cost discipline will help tackle rising competition
With over $10 bn at stake, brands use packs, cans and bottles to win fans beyond sponsorship
Full-page 18th birthday campaign sparks debate on brand recall and colour-led advertising
