WPP Media names Siddesh Kerkar senior VP for client solutions

MUMBAI: WPP Media has added a new player to its client-solutions bench. Siddesh Kerkar has joined the company as senior vice-president, client solutions, taking on the role in July 2026.

In his new position, Kerkar will work with brands to connect strategy with execution, balancing brand-building objectives with performance marketing while keeping customer needs at the centre.

His portfolio includes brands such as JSW Motors, UltraTech Cement, Castrol, Maruti Suzuki, ICICI Prudential Mutual Fund and Indriya Jewels, part of the Aditya Birla Group.

Kerkar moves to WPP Media after serving as principal partner, digital at Mindshare, a role he took up in January 2024. His experience spans digital marketing, strategic marketing, client development and financial services.

Before joining Mindshare, Kerkar was head of marketing for Aditya Birla Finance’s Udyog Plus business from April 2023 to January 2024. He previously served as head of prospect and digital marketing at Aditya Birla Sun Life Insurance between January 2021 and May 2023.

Kerkar began his stint with GroupM in 2019 as client development lead, spending nearly two years with the media investment group.

He holds a master’s degree in marketing from Welingkar Institute of Management, where he completed an MBA-MMM between 2012 and 2015.

His appointment comes as brands navigate an increasingly fragmented digital landscape, where media strategy, performance and customer experience are increasingly expected to work as one. At WPP Media, Kerkar’s remit will be to help clients bridge those moving parts with a sharper focus on both growth and execution.