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MUMBAI: Is a television brand different from any other fast moving consumer durable goods (FMCG) brand? Is brand building for a TV brand different from an...
NEW DELHI: What may bring smiles on the faces of many, the government today indicated that certified adult content could be allowed on television at late...
MUMBAI: Have money, will watch what? Don’t we all want to know. The advertiser’s most sought after viewers, the ones with the serious money to spend,...
LV Krishnan, chief executive of TAM India, is a soft spoken man. But that could well have worked to an advantage for someone who been in...
“Measuring the pulse of Indian TV audiences” – one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than...
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